Tag Archives: Teamwork

What Can An Organization Do to Respond to Tragedy?

As many of my readers know, I lived in Boston from 2004 to 2012. I was deeply moved by the tragedy that happened there three weeks ago. The majority of my consulting clients live and work there, including @DorisRoach and @CaroleSacino. My sister-in-law wrote a beautiful piece on what it was like to be at home in Watertown during the manhunt.

Another one of my Boston-based clients is the New England School of Acupuncture, the oldest acupuncture college in the US. They did something really amazing to give back after the bombings, so I asked their president Sue Gorman (pictured below) to fill us all in.

Where were you on April 15 when you heard the news? What was your reaction?

Sue GormanTraditionally Marathon Monday, as we refer to it in Boston, is a major holiday with schools and offices closed.  However due to NESA’s academic schedule, we have always remained open and so I was working on April 15th.  Sometime in the early afternoon of that day I was told of bombings by the marathon finish line.  The boyfriend of one of our staff members was working at the finish line as an EMT; so he began texting us updates regularly.  Within minutes we knew something terrible had happened in Boston, just a few miles away from our campus.

Within two hours after the bombings and knowing that acupuncture can be a tremendous source for stress relief we posted on our Facebook page that we would offer free acupuncture in our student teaching clinic to anyone affected by the  bombings.  Over 8,000 visitors saw this post.

How is NESA responding to the tragedy?

By the end of Monday we knew we had to extend the time offered for free treatments and knew we needed help.  Alumna Janette Reber began mobilizing alumni and other practitioners in the Boston area to provide treatments.  Our initial idea was that we would have a variety of locations available to patients – in and around the Boston area and that NESA could be a suburban location for treatments.  However given that many NESA students were on break for the week, I called Rebecca Schirber president of the Acupuncture & Oriental Medicine Society of Massachusetts for help.  Simultaneously Diana Fried, the president of Acupuncturists Without Borders, reached out to me.  Both offered to help mobilize acupuncturist volunteers to serve. Within a few more days NESA staffers Phuong Nguyen, Sheila Carroll and clinical faculty director Val Smith built a website traumarelief.nesa.edu to provide a mechanism for practitioners to volunteer their services and for patients to find access to free acupuncture treatments.

https://www.facebook.com/BostonAcupunctureTraumaRelief

Why did you and the NESA team feel a need to get involved?

The marathon bombings and subsequent dramatic capture of one of the bombing suspects impacted a very wide spread part of the greater Boston area.  Some of our own students, staff and faculty unfortunately witnessed many of these tragedies playing out in their own neighborhoods.  Given the widespread ripple effect of the traumas, we felt the need to respond in the one manner that we could – to provide comfort and care to anyone affected by these tragedies.  Within days we treated runners, first responders, bombing survivors, neighbors who witnessed gun battles, in our clinic.

How can acupuncture help trauma survivors?

PTSD protocol

PTSD protocol

Acupuncture has been very effective in treating a number of various ailments and pain.  Among the many benefits is an acupuncture treatment protocol for relieving stress, specifically PTSD (post-traumatic stress disorder).  The protocol uses five thin sterilized, disposable needles applied gently to five points on each ear (see attached photo).  This treatment protocol has been used by Acupuncturists Without Borders (AWB) in past disasters like the earthquake in Haiti and more recently during hurricane Sandy with great success and providing much-needed relief for those in immediate distress.  These treatments are fast, safe, effective and used by the United States military to treat PTSD.

What have been the results of the clinic so far?

During the ten days following the bombings nineteen NESA alumni volunteered their time in our student teaching clinic and provided care to sixty-two patients.  On Monday April 29th students returned to school after their break; we continued to offer our free trauma clinic to anyone affected by the bombings.  Students along with their clinical faculty advisors treated thirty-five patients in total last week. Over the course of our thirty-eight year history, NESA lived by a three-tiered mission to provide academic excellence, demonstrate a commitment to acupuncture research, and expand the use of acupuncture as a health benefit to the greater public health community. Therefore NESA has continued to offer free treatments to those affected by the bombings.

Thank you Sue and NESA for sharing this important information with the Communicationist blog and your volunteer services with Boston!

Competition or Collaboration

This week brought devastating news for my field: The Massachusetts HIV/AIDS budget is being cut by 25%. We have been weathering smaller cuts for the past several years but we’ve always been aware that whenever we get level-funded or receive a restoration in funding that it is at the expense of other important causes. The last state budget revision was good for HIV/AIDS but bad for domestic violence – Not a win.

Since the recession hit, more and more non-profits are merging with other organizations instead of closing completely, allowing them to continue the work of their cause. Umbrella organizations are popping up that help organize nonprofits with similar missions and pool their resources.  With fundraising monies and government funding drying up, competition for what’s left increases, but we can choose to use this moment as a chance for creativity. Instead of each HIV/AIDS organization in Boston holding its own fundraising event with its own expenses, what if we all pulled together for one fundraiser and split the earnings? What if we created a volunteer-based resource-sharing organization to help our clients learn about support groups, informational brochures, hotlines, etc. from all local organizations? What if every employee in the field donated one hour per week to advocacy for restoring our funding?

We have an opportunity to choose to make the most of the remaining funds together. Across every issue and every state we are all dealing with similar challenges. Leave a comment with your idea on what financially challenged community organizations can do to collaborate.

Beyond Raising Awareness

Frank Mugisha (see my past posts about consulting with him here and here) presented his new PowerPoint presentation last night at Arlington Street Church. He was part of a panel succinctly titled “Crisis in Uganda: Trans-Atlantic Parallels of Homophobia and Racism: the Export of a US Conservative Agenda to Uganda.”

Frank’s mission is to save lives of persecuted GLBTI Ugandans. When your PowerPoint is trying to aid a cause like that, you have to make sure that the presentation of your message does justice to your content. Frank’s original PowerPoint was already solid, but we can all benefit from an outside perspective.

What we really noticed was the importance of adding a clear call to action in a new final slide. Frank’s presentation is extremely moving with many personal stories painfully illustrating the dangers of being out in Uganda. Every audience member wants to help in some way by the end, but didn’t know how. I can’t stress enough how important the close is — Get that ask in! Many of us in the field of do-gooding don’t feel comfortable making a hard sell. It can feel like it cheapens the difficult and sensitive work that we do with the community to turn that community into a marketing point to ask for money, but think of it as another part of advocacy. You want to advance your mission and expand its work and getting the word out there is just the first part. Turning that awareness into action whatever your goal may be (Donate! Contact your representative! Sign the petition!) doesn’t make you corporate, it makes you a champion of your cause.

 

Volunteer Roulette

Even though I stepped down as a Chair on the Boston Pride Committee, I haven’t quit altogether. I’ve been keeping a less active role as a volunteer. I helped organize the volunteers for a fundraising holiday party for them last night, and acted as a volunteer myself. We needed volunteers to help run the silent auction, black jack tables, poker tables, and roulette tables, as well as serve as waitstaff and bartenders. I helped with the assignments and set-up, then moved on to my table.

Me running the roulette table

Volunteers (especially at volunteer-run organizations) often end up wearing multiple hats at once. In addition to my roulette lady and volunteer coordinator roles, I was also a prospective donor and a community member. So in this case, Boston Pride would be trying to serve my wants as a constituent, hoping that I donate to the cause, hoping that I get others to donate to the cause, trying to make me happy so that I will volunteer again, supervising me, having me supervise other volunteers to make sure they are happy so they will volunteer again but also that they do their job and get community members to donate while recognizing that the volunteers are also community members who may donate…. Head spinning like a roulette wheel yet?

 
And all of that was perfectly OK because I feel comfortable volunteering for Boston Pride and am happy to take on more than one role. Putting a new volunteer in a volunteer coordinator role wouldn’t have been the right move, but if you find the right volunteer for the job, the roles can fall into place. It is important to keep in mind, though, that volunteers are never just your volunteers: They are the clients that you serve, the donors to whom you market, and the public to whom you advertise. Always put your best foot forward to them and keep them happy in all of their roles by choosing the best task for them as an individual.

Lessons from a Launch Party

This week brought the official launch party of my employer’s new identity: our new name, our new brand, our new website. I have learned some do’s and dont’s for these kinds of parties through the process:

  1. DO invite the whole world. We tried to keep the guest list manageable since we have a relatively small space and didn’t really open it up to the public. We wanted mostly the leaders of the organizations we work with and want to work with. But a small guest list means a small party and less of a party feel.
  2. DON’T allow there to be too many speakers. Want to know another detractor from a party feel? A PowerPoint presentation. Or multiple PowerPoint presentations… Yes, its true. In our efforts to be inclusive of every stakeholder, our event turned into a bit of a lecture. Highlight the leader of your organization talking about what you are there to celebrate and he/she can mention and thank the stakeholders, but doesn’t need to give them 5 minutes to speak.
  3. DO serve food and give out swag. We chose dishes that reflected the cuisines of the countries we work in and gave away our new promotional items like Post-It notepads.
  4. DON’T forget about the details and to have every detail branded. We had orange programs, orange balloons with our new name and tagline, and orange signs to describe the food. We also had a greeter at the front of the building and a greeter at the elevator door at all times.
  5. DO put out a press release about your event. Ours got picked up by a regional paper (see portfolio).

Vintage Vignette: Falafel and a Film

Vintage Vignettes glimpse into the Communicationist’s past, one to ten years ago from this day.

On this day in 2005, the Palestianian-Israeli Peace Alliance (PIPA) held its first event. PIPA is a group I started at Boston University with my freshman year roommate. I, a young woman with Israeli family, and she, a young woman with Palestinian family, were randomly placed together. We saw an opportunity to create a forum where people from both sides could have a dialogue. Over the two years I served as President of the club, I saw people from the region have a conversation with their peers from “the other side” for the first time in their lives, on the other side of the world from their homes. We had events that ranged from discussions to cultural parties to outing off-campus to see speakers or movies. PIPA still exists at BU to this day and has expanded its work off-campus.

We had no idea if the club would get off the ground or not, and were thrilled when dozens of students turned out to Falafel and a Film. We screened Promises (trailer below), an Oscar-nominated documentary that allows the children of the region to speak about their opinions on the conflict and eventually meet each other. They speak wisely: “In war, both sides suffer. Maybe there’s a ‘winner’ but what’s a winner? People on both sides die. Both sides lose.”

The Writing/Design Dance

My communications class this week was about writing for brochures. But the main lesson I took away wasn’t about a writing skill…

We had to work in a small group to create a brochure based on our first 3-hour lecture about writing strategies specific to brochure layouts and audiences. My group created a gourmet cupcake company to promote. I wrote the copy about the benefits companies enjoy by ordering a cupcake package for their client (the client will be feel respected and values, the client will be more likely to repeat business with that company, the company will be seen as unique and thoughtful, etc). It was challenging to have 24 hours to turn around a full brochure with 5 individuals’ input. I volunteered to be the layout person and chose the fonts, colors, and graphics.

I do both writing and layout for marketing materials at work, but I hadn’t really realized how inseparable they are. When we wanted to tweak the tone or re-focus our audience, both the design and the writing had to change. At a logistical level, the length of the text and the size of the text box need to work together and if one changes, so does the other. The copy and the design are always doing a tango together, reacting to the other’s movements. They must stay in sync or your brochure will look as clumsy as my fiancée and I trying to learn the foxtrot at our first dance class.

How does your organization handle this? Do you have one person who does the writing and design or separate people? In-house or consultants?

Consulting with Frank Mugisha

Frank Mugisha is one of those people that is changing the world. We all are in our own ways, but Frank is having a global impact. A gay Ugandan, he has dedicated his life to working for LGBT rights and has literally risked his life for the cause.

It is an honor to have been brought in on a project involving him at the office. We are providing pro-bono consulting to him and today was our first phone call with him. My supervisor and I spoke with him for an hour about his needs, which are mostly related to his PowerPoint presentation that he uses to illustrate his mission around the world. We are going to help organize it, beautify it, and consolidate it. From what I can see, the order needs some thought and we will need to add a slide at the end that states what the audience can do to help. There is currently no call to action in the presentation and when we meet with him in person we will have to solidify what that call is (or calls are).

It is humbling just to speak on the phone with him and I am so excited for this opportunity!