Tag Archives: Outreach

What Can An Organization Do to Respond to Tragedy?

As many of my readers know, I lived in Boston from 2004 to 2012. I was deeply moved by the tragedy that happened there three weeks ago. The majority of my consulting clients live and work there, including @DorisRoach and @CaroleSacino. My sister-in-law wrote a beautiful piece on what it was like to be at home in Watertown during the manhunt.

Another one of my Boston-based clients is the New England School of Acupuncture, the oldest acupuncture college in the US. They did something really amazing to give back after the bombings, so I asked their president Sue Gorman (pictured below) to fill us all in.

Where were you on April 15 when you heard the news? What was your reaction?

Sue GormanTraditionally Marathon Monday, as we refer to it in Boston, is a major holiday with schools and offices closed.  However due to NESA’s academic schedule, we have always remained open and so I was working on April 15th.  Sometime in the early afternoon of that day I was told of bombings by the marathon finish line.  The boyfriend of one of our staff members was working at the finish line as an EMT; so he began texting us updates regularly.  Within minutes we knew something terrible had happened in Boston, just a few miles away from our campus.

Within two hours after the bombings and knowing that acupuncture can be a tremendous source for stress relief we posted on our Facebook page that we would offer free acupuncture in our student teaching clinic to anyone affected by the  bombings.  Over 8,000 visitors saw this post.

How is NESA responding to the tragedy?

By the end of Monday we knew we had to extend the time offered for free treatments and knew we needed help.  Alumna Janette Reber began mobilizing alumni and other practitioners in the Boston area to provide treatments.  Our initial idea was that we would have a variety of locations available to patients – in and around the Boston area and that NESA could be a suburban location for treatments.  However given that many NESA students were on break for the week, I called Rebecca Schirber president of the Acupuncture & Oriental Medicine Society of Massachusetts for help.  Simultaneously Diana Fried, the president of Acupuncturists Without Borders, reached out to me.  Both offered to help mobilize acupuncturist volunteers to serve. Within a few more days NESA staffers Phuong Nguyen, Sheila Carroll and clinical faculty director Val Smith built a website traumarelief.nesa.edu to provide a mechanism for practitioners to volunteer their services and for patients to find access to free acupuncture treatments.

https://www.facebook.com/BostonAcupunctureTraumaRelief

Why did you and the NESA team feel a need to get involved?

The marathon bombings and subsequent dramatic capture of one of the bombing suspects impacted a very wide spread part of the greater Boston area.  Some of our own students, staff and faculty unfortunately witnessed many of these tragedies playing out in their own neighborhoods.  Given the widespread ripple effect of the traumas, we felt the need to respond in the one manner that we could – to provide comfort and care to anyone affected by these tragedies.  Within days we treated runners, first responders, bombing survivors, neighbors who witnessed gun battles, in our clinic.

How can acupuncture help trauma survivors?

PTSD protocol

PTSD protocol

Acupuncture has been very effective in treating a number of various ailments and pain.  Among the many benefits is an acupuncture treatment protocol for relieving stress, specifically PTSD (post-traumatic stress disorder).  The protocol uses five thin sterilized, disposable needles applied gently to five points on each ear (see attached photo).  This treatment protocol has been used by Acupuncturists Without Borders (AWB) in past disasters like the earthquake in Haiti and more recently during hurricane Sandy with great success and providing much-needed relief for those in immediate distress.  These treatments are fast, safe, effective and used by the United States military to treat PTSD.

What have been the results of the clinic so far?

During the ten days following the bombings nineteen NESA alumni volunteered their time in our student teaching clinic and provided care to sixty-two patients.  On Monday April 29th students returned to school after their break; we continued to offer our free trauma clinic to anyone affected by the bombings.  Students along with their clinical faculty advisors treated thirty-five patients in total last week. Over the course of our thirty-eight year history, NESA lived by a three-tiered mission to provide academic excellence, demonstrate a commitment to acupuncture research, and expand the use of acupuncture as a health benefit to the greater public health community. Therefore NESA has continued to offer free treatments to those affected by the bombings.

Thank you Sue and NESA for sharing this important information with the Communicationist blog and your volunteer services with Boston!

The Day After

To my friends waking up in the greater Boston area this morning,

What you do today is important.

I’ve learned a lot about trauma since I left Boston almost a year ago. While it has mostly been focused on the impact of sexual violence, I have heard presentations from enough trauma experts now to understand that bombings, rapes, and car crashes are all trauma and the brain reacts to trauma in the same way. What you do today matters because what you do within 24 hours of the trauma occurring has an enourmous effect on your brain long-term.

I’m not an expert or a doctor. My BU degree is in Spanish and I never took a psych class. But I want to share with you what I’ve learned in case it can help you.

Walk, move, exercise. Release the toxins, don’t let them stay in your body.

Drink water. Same reason as above.

Say something nice to someone. A bystander helping out a trauma victim will decrease the effects of trauma on that person.

Talk to someone. If you felt scared at all yesterday, tell someone. Don’t hold it inside because you think everyone else is feeling the same or has a closer connection to an injured person, or was closer to the bombing than you were at your home. Start getting it out there now.

Validate your trauma for yourself. You do not need to have been in Copley Square to have experienced trauma. My grandparents who were evacuated from their home on Boylston Street, my friend who was having lunch near Suffolk after celebrating her brother’s finish in the top 100 runners, the Boston Pride Committee members who are scared about what this means for their event, my aunt who was freaking out just wondering if maybe her husband and son had gone down to watch the runners, anyone who is living in Boston (OK, really Somerville/Cambridge/JP/Dorchester…) who felt afraid because they didn’t know if more explosions were coming in other parts of the city, anyone was hesitant to get on the T this morning — This is scary. Yes, others may have had their lives turned upside down more than you yesterday, but that does not take away from the fact that you lived through a traumatic event, too.  Like many of you I also jump to the thought about how many people around the world live in this fear of bombings every single day, but that doesn’t change what you experienced yesterday either. As my great-grandmother who lived on Boston’s North Shore for 100 years would say, “When you cut your finger, it hurts you.”

Be safe and well. Take a walk on your lunch break if you can.

Love,
Sarah

Vintage Vignette: Reach Out and Read

Vintage Vignettes glimpse into the Communicationist’s past, one to ten years ago from this day.

On this day in 2009 I was leading a group of volunteers to a clinic to read to kids in the waiting room. This was for three organizations. By that I mean the activity was supporting the mission of the non-profit Reach Out and Read, it was facilitated by the volunteer organization Boston Cares, and it was hosted by the Mattapan Community Health Center. This kind of collaboration is what I love about the volunteerism world. Organizations coming together to find where their missions overlap and the synergy of their cooperation helping even more individuals and communities than they could on their own.

Boston Cares needs non-profits who need volunteers. Reach Out and Read is a non-profits that needs volunteers. Mattapan Community Health Center has kids who could benefit from volunteers reading to them. It seems like such an obvious fit but getting partnerships like this to happen isn’t always easy. Thankfully there are a lot of people out there who love to jump in and get involved.

My role was as a Boston Cares Project Leader. When volunteers signed up through Boston Cares for the waiting room reading project, I would be in contact with them about logistics and questions. I’d supervise them on-site so the health center staff didn’t need to take time away, and I’d follow-up with them afterwards to see how it went for them and if they’d like to do it again. When multiple organizations are involved, it’s important that the Volunteer Coordinator have a clear role. Mine was clearly defined as being from Boston Cares, not the other two organizations, and that helped in the organization of the process.

If you’re looking to volunteer, chances are your local city has an organization that can help you connect to the cause, timing, neighborhood, and role that you’re looking for. This Vintage Vignette focuses on Boston Cares, but there are others like Greater DC Cares. No matter where you are, websites like VolunteerMatch will have listings near you and allow you to search by the type of opportunity you want.

Speaking Out More Effectively

My views on activism have evolved significantly in the last few years. In college, I protested on the streets regularly, but I became discouraged when it didn’t seem to change anything. I tried phonebanking, calling legislators, street canvassing, and other outreach methods. But what I ultimately found is that living my daily life had the largest effect of all. By boycotting the meat industry in my diet, I helped meat consumption to drop in the U.S. By supporting ethical companies with my dollars, I helped workers earn a living wage. By living as out, I helped the national support level for same-sex marriage rise above 50%.

That’s why my most recent volunteering experience was with SpeakOUT, an LGBT speakers bureau founded in 1972. We simply tell our life stories to anyone who asks to listen. I did my first speaking engagement with them on January 29 for a group of Samaritans-in-training. I spoke for just about 5 minutes about my life story (yes, 20-somethings have life stories, too) and then answered questions for an hour. I was part of a panel with two other speakers. Between us, we told stories of everyday life, suicide, church, domestic violence, marriage, divorce, dating, and coming out. Some in the group of listeners had never met an out person before and they asked us the questions they would have been embarrassed to ask in any other setting. It was terrifying and empowering to speak and I can’t wait to do it again.

The way you live every day matters more than one action every once in a while. I still participate in fundraising walks and rallies occasionally, and there is nothing wrong with participating in public group actions, but the quiet form of activism can be the strongest.

Vintage Vignette: March on Washington

Vintage Vignettes glimpse into the Communicationist’s past, one to ten years ago from this day.

On this day in 2003 I marched on Washington.

The war in Iraq was about to begin and I could not stand by and let it happen without raising my voice for peace. I took a bus from Connecticut with two high school friends and it was one of the most inspiring experiences of my life. There were hundreds of thousands of people. It was one of the largest protests this country had seen in decades. I saw Rev. Jesse Jackson (and countless other people I never expected to get to see in real life) speak. I felt like I was part of something bigger than me. I felt a sense of community with everyone else there. I felt like I was making a difference.

Many of my positive feelings were shattered when the war began several weeks later anyway. But after my initial mourning, my two friends and I started a club at school called “Students for Peace.” We participated in nation-wide calls to action such as sending bags of rice to the White House with a message attached asking the government to send the people of Iraq this food instead of using weapons against them. We held public forums for teens to debate the politics and morality of the situation. We sold yellow ribbons to show we were supporting the troops by wanting to bring them home. The club quickly grew to the largest on campus with about one third of all students involved.

Using my passion about the cause for something positive helped me through a time when I started off feeling helpless. Don’t like the way things are? Do something to change it! You may not see direct results right away or ever from being one person trying to change something much bigger, but you’ll feel better knowing that you are living your life trying to make the world a better place.

Vintage Vignette: Civil Unions Article

Vintage Vignettes glimpse into the Communicationist’s past, one to ten years ago from this day.

On this day in 2005, I had an op-ed published in the Hartford Courant. Same-sex marriage wasn’t legal in Connecticut like it is today and I wrote about the ever-evolving history of the institution and why civil unions are not an acceptable substitute for full marriage equality. Looking back on this is a lesson in how quickly our own views can evolve (I already disagree with some of my parallels and terms), but I’m proud that I was able to do my part to get the message out to well over a million readers in my home state. Here is the link to the full piece and an excerpt:

I spent this past summer in Paraguay, where I met an American gay man who was living there with his Paraguayan partner. The couple met in the United States and they wanted to get married. But when the American’s partner’s visa expired, the only way they could continue to be together was to leave the country. If they had been straight, this American would not have had to make the choice between the partner he loves and the country he loves.

Many of us in Connecticut are wondering where civil unions, which became legal in the state today, come into all of this. Simply put, civil unions are separate and unequal. Some people call them a compromise, but when we compromise civil rights we create second-class citizens. That is what civil unions do: State that gays and lesbians are not worthy of full rights. As long as same-sex marriage is illegal, we will not be able to call ourselves a nation that is just.

Exhibitors Who Got It Right: GreenFest

Over the weekend I attended the second annual Boston GreenFest at Boston City Hall Plaza. Almost 200 exhibitors were vying for the attention of me and hundreds of my fellow attendees. Here are three that stood out to me with their ideas for promoting their missions.

1. Mercy for Animals: We will pay you to educate you about our cause.

This animal rights organization offered to pay anyone $1 who would watch their video. At festivals and conferences I expect to be given things for no money and offers to get things for less money, but I’ve never made money before. I know what animal rights videos are like (that’s why I don’t eat animals!) so I didn’t take the deal. I imagine others didn’t for similar reasons, but I did see several people watching. What a direct way to make the most of your advocacy and outreach budget! Instead of running your video as a TV commercial (muted or skipped on Tivo), get viewers involved in person and invested like its their job. Even smarter, I saw a donation bin full of $1 bills. I guess after seeing the video many were inspired to donate it right back. Raise awareness and funds at the same time = A pretty win-win campaign.

2. Boston Collaborative for Food and Fitness: We will have you play a game to educate you about our cause.

This may not be anything new, but I love the way that they did it. I felt less pressure to buy anything or sign up for anything like other booths, but it still got me thinking about nutrition. They had me spin a wheel (always fun to spin a big wheel like a game show) and I got the category of vegetables, which got me a trivia question about…vegetables. I learned that the most consumed vegetables in the U.S. are lettuce (because of fast food burgers) and potatoes (because of fast food French Fries). I’m sure other answers were just as inspiring to make people want to do something about health.

3. Environmental Insurance Agency: We will give you prizes if you let us educate you about our cause.

First, I think this non-profit mission-based insurance agency (apparently not an oxymoron) is a genius program. The Conservation Law Foundation (CLF) started it to incentivize driving less. Your rates go down the less you drive. A part of your policy goes to funding the CLF’s work. Again, I say genius. They had a raffle at their table. Like #2, not necessarily something new but I love the way they did it. First, you’re asked to sign up for an email list (“just one email a month”) in exchange for a raffle ticket. Then you’re asked to play Transit Trivia to get a second ticket (I learned from experience that you get a ticket whether you get every one of them wrong or not). The raffle prizes are things you want but still related to their mission (whale watch tickets and DVDs). I walked away with two chances to win and new knowledge about commuting pollution in Massachusetts. They gained an email address and raised mission awareness. Another win-win.

Community Outreach to the Whole Community

Last night I went to a monthly social event for people living with HIV. My co-worker and I were asking people to fill out a community survey about accessing health information online. She was giving a presentation on the topic and I was asking people to fill out the survey at the same time. I ran into a situation many community organizers have before – The survey wasn’t accessible to everyone.

One man didn’t speak or read English and our written survey was only in English. I was able to orally give him the survey in Spanish, but his answers about personal health issues could have been different from not being able to fill it out privately like others. But what if someone had only spoken Haitian Creole, which I don’t? What if someone hadn’t been physically able to write? Or hadn’t learned how to read? How could we have assured that the survey be accessible to everyone?

I’m interested in your ideas – What do you think we could have done?