Tag Archives: Community Organizing

What Can An Organization Do to Respond to Tragedy?

As many of my readers know, I lived in Boston from 2004 to 2012. I was deeply moved by the tragedy that happened there three weeks ago. The majority of my consulting clients live and work there, including @DorisRoach and @CaroleSacino. My sister-in-law wrote a beautiful piece on what it was like to be at home in Watertown during the manhunt.

Another one of my Boston-based clients is the New England School of Acupuncture, the oldest acupuncture college in the US. They did something really amazing to give back after the bombings, so I asked their president Sue Gorman (pictured below) to fill us all in.

Where were you on April 15 when you heard the news? What was your reaction?

Sue GormanTraditionally Marathon Monday, as we refer to it in Boston, is a major holiday with schools and offices closed.  However due to NESA’s academic schedule, we have always remained open and so I was working on April 15th.  Sometime in the early afternoon of that day I was told of bombings by the marathon finish line.  The boyfriend of one of our staff members was working at the finish line as an EMT; so he began texting us updates regularly.  Within minutes we knew something terrible had happened in Boston, just a few miles away from our campus.

Within two hours after the bombings and knowing that acupuncture can be a tremendous source for stress relief we posted on our Facebook page that we would offer free acupuncture in our student teaching clinic to anyone affected by the  bombings.  Over 8,000 visitors saw this post.

How is NESA responding to the tragedy?

By the end of Monday we knew we had to extend the time offered for free treatments and knew we needed help.  Alumna Janette Reber began mobilizing alumni and other practitioners in the Boston area to provide treatments.  Our initial idea was that we would have a variety of locations available to patients – in and around the Boston area and that NESA could be a suburban location for treatments.  However given that many NESA students were on break for the week, I called Rebecca Schirber president of the Acupuncture & Oriental Medicine Society of Massachusetts for help.  Simultaneously Diana Fried, the president of Acupuncturists Without Borders, reached out to me.  Both offered to help mobilize acupuncturist volunteers to serve. Within a few more days NESA staffers Phuong Nguyen, Sheila Carroll and clinical faculty director Val Smith built a website traumarelief.nesa.edu to provide a mechanism for practitioners to volunteer their services and for patients to find access to free acupuncture treatments.

https://www.facebook.com/BostonAcupunctureTraumaRelief

Why did you and the NESA team feel a need to get involved?

The marathon bombings and subsequent dramatic capture of one of the bombing suspects impacted a very wide spread part of the greater Boston area.  Some of our own students, staff and faculty unfortunately witnessed many of these tragedies playing out in their own neighborhoods.  Given the widespread ripple effect of the traumas, we felt the need to respond in the one manner that we could – to provide comfort and care to anyone affected by these tragedies.  Within days we treated runners, first responders, bombing survivors, neighbors who witnessed gun battles, in our clinic.

How can acupuncture help trauma survivors?

PTSD protocol

PTSD protocol

Acupuncture has been very effective in treating a number of various ailments and pain.  Among the many benefits is an acupuncture treatment protocol for relieving stress, specifically PTSD (post-traumatic stress disorder).  The protocol uses five thin sterilized, disposable needles applied gently to five points on each ear (see attached photo).  This treatment protocol has been used by Acupuncturists Without Borders (AWB) in past disasters like the earthquake in Haiti and more recently during hurricane Sandy with great success and providing much-needed relief for those in immediate distress.  These treatments are fast, safe, effective and used by the United States military to treat PTSD.

What have been the results of the clinic so far?

During the ten days following the bombings nineteen NESA alumni volunteered their time in our student teaching clinic and provided care to sixty-two patients.  On Monday April 29th students returned to school after their break; we continued to offer our free trauma clinic to anyone affected by the bombings.  Students along with their clinical faculty advisors treated thirty-five patients in total last week. Over the course of our thirty-eight year history, NESA lived by a three-tiered mission to provide academic excellence, demonstrate a commitment to acupuncture research, and expand the use of acupuncture as a health benefit to the greater public health community. Therefore NESA has continued to offer free treatments to those affected by the bombings.

Thank you Sue and NESA for sharing this important information with the Communicationist blog and your volunteer services with Boston!

An Underutilized Magazine

The web has all kinds of opportunities for you to be the star. You are the director of YouTube videos, you are the critic at Rotten Tomatoes, and you are the magazine editor at Scoop.it. I recently got on the Scoop.it train and started my own online magazine where I curate articles on the topic of community organizing. I find reading a Scoop.it magazine is less overwhelming than reading my Twitter feed and provides me with more diverse information than reading a blog. Each magazine focuses on one topic but draws from many sources that are chatting about it.

I have seen barely any organizations on this site yet, but a few notables that I enjoyed are The Cause Project and the Global Fund for Women. And though she’s not an organization, non-profit great Beth Kanter‘s presence cannot be ignored. Do you know of anyone else on the site that I should follow?

Vintage Vignette: March on Washington

Vintage Vignettes glimpse into the Communicationist’s past, one to ten years ago from this day.

On this day in 2003 I marched on Washington.

The war in Iraq was about to begin and I could not stand by and let it happen without raising my voice for peace. I took a bus from Connecticut with two high school friends and it was one of the most inspiring experiences of my life. There were hundreds of thousands of people. It was one of the largest protests this country had seen in decades. I saw Rev. Jesse Jackson (and countless other people I never expected to get to see in real life) speak. I felt like I was part of something bigger than me. I felt a sense of community with everyone else there. I felt like I was making a difference.

Many of my positive feelings were shattered when the war began several weeks later anyway. But after my initial mourning, my two friends and I started a club at school called “Students for Peace.” We participated in nation-wide calls to action such as sending bags of rice to the White House with a message attached asking the government to send the people of Iraq this food instead of using weapons against them. We held public forums for teens to debate the politics and morality of the situation. We sold yellow ribbons to show we were supporting the troops by wanting to bring them home. The club quickly grew to the largest on campus with about one third of all students involved.

Using my passion about the cause for something positive helped me through a time when I started off feeling helpless. Don’t like the way things are? Do something to change it! You may not see direct results right away or ever from being one person trying to change something much bigger, but you’ll feel better knowing that you are living your life trying to make the world a better place.

Community Outreach to the Whole Community

Last night I went to a monthly social event for people living with HIV. My co-worker and I were asking people to fill out a community survey about accessing health information online. She was giving a presentation on the topic and I was asking people to fill out the survey at the same time. I ran into a situation many community organizers have before – The survey wasn’t accessible to everyone.

One man didn’t speak or read English and our written survey was only in English. I was able to orally give him the survey in Spanish, but his answers about personal health issues could have been different from not being able to fill it out privately like others. But what if someone had only spoken Haitian Creole, which I don’t? What if someone hadn’t been physically able to write? Or hadn’t learned how to read? How could we have assured that the survey be accessible to everyone?

I’m interested in your ideas – What do you think we could have done?

Beyond Raising Awareness

Frank Mugisha (see my past posts about consulting with him here and here) presented his new PowerPoint presentation last night at Arlington Street Church. He was part of a panel succinctly titled “Crisis in Uganda: Trans-Atlantic Parallels of Homophobia and Racism: the Export of a US Conservative Agenda to Uganda.”

Frank’s mission is to save lives of persecuted GLBTI Ugandans. When your PowerPoint is trying to aid a cause like that, you have to make sure that the presentation of your message does justice to your content. Frank’s original PowerPoint was already solid, but we can all benefit from an outside perspective.

What we really noticed was the importance of adding a clear call to action in a new final slide. Frank’s presentation is extremely moving with many personal stories painfully illustrating the dangers of being out in Uganda. Every audience member wants to help in some way by the end, but didn’t know how. I can’t stress enough how important the close is — Get that ask in! Many of us in the field of do-gooding don’t feel comfortable making a hard sell. It can feel like it cheapens the difficult and sensitive work that we do with the community to turn that community into a marketing point to ask for money, but think of it as another part of advocacy. You want to advance your mission and expand its work and getting the word out there is just the first part. Turning that awareness into action whatever your goal may be (Donate! Contact your representative! Sign the petition!) doesn’t make you corporate, it makes you a champion of your cause.

 

Vintage Vignette: Pink Point in Sofia

Vintage Vignettes glimpse into the Communicationist’s past, one to ten years ago from this day.

On this day in 2007, I was doing street outreach in Sofia, Bulgaria. It was my last weekend of a 2-month internship with the country’s only LGBT organization and the whole team (all three employees, a few board members, two summer interns, and a couple of volunteers) pulled together to raise awareness in a park with a lot of foot traffic in the downtown area of the capital city.

We set up a tent called the Pink Point. Outside of this tent we handed out brochures and engaged people in conversation. Inside the tent we had displays and activities. Number one challenge for me in this outreach event: Not speaking Bulgarian.

So how did I and the other international intern get around this? First of all, we had print materials in Bulgarian to hand out. We learned how to say “Want to learn about equality for all Bulgarians?” (or something like that) and if they said “Da” we would just point to the tent where they could talk to the Bulgarian staff. Ahead of time we were able to contribute in other ways by brainstorming the activities and discussing logistics at the office in English. It worked out pretty well and it just goes to show that communication is more than language — Smiling, open body language, and lots of nodding can go a long way.