I attended the Green STAR conference in Boston this week with three of my co-workers. We were there to drum up business and were able to make several promising contacts. As a budget-conscious non-profit we rarely buy a booth at a conference unless its our perfect audience we can be confident we will get a lot of bang for our buck by reaching a lot of prospective clients:
- Conference floor with a lot of prospective clients
I was fully responsible for the display and, since it was our first conference since the re-launch, I had to start from scratch… And I mentioned we’re a budget-conscious non-profit, right? I created two banners (Vistaprint is your friend for cheap printing, fellow communciationists), created some new print materials and printed them in-house, brought along the pens I had designed and other give-aways left over from the launch party, and set it all up the day before. I even walked it all over to the Convention Center to save us the cab fare. Voila! You have a conference display booth for under $100. What are some ways you get creative to save money?
