I have been a Twitter skeptic for a long time. Facebook has millions more users and there’s no point in microblogging that our staff just had sandwiches for lunch, right? But I may have been converted.
Last night I went to a social media workshop at BU. The presenter discussed how Twitter can put you of the radar of completely new people, as opposed to updating people who already know of you (as Facebook does). Being so open allows anyone who searches for #HIV to find our HIV trainings, not just seeing what comes up in a feed of approved friends. Our Facebook page hasn’t exactly taken off in a flurry of fans and interactions and it may be time explore what the best venue is for us.
I’m going to pitch the idea of getting Twitter to the Communications Team and explore some of our peer organizations’ Twitter accounts. Doing some solid research always beats judging on assumptions!