Visual brand identity, that is. Much more than just a logo, a VBI is what your fonts and colors and designs are, but also what is behind that. Without knowing who we are and who our constituencies are, it wouldn’t be possible to develop a visual brand. Our identity as an organization isn’t just the groundwork for creating graphics, it the reason to create the graphics and it must always remain our core focus over the graphics.
Nevertheless, the graphics are very pretty. We have a logo, a business card design, a report cover design, and some general motifs to use throughout our print and web presence. It was a challenge to come up with a logo for our program since we have a parent company already has their own. We decided to have the logo be a stylized way of writing our name so it wouldn’t overpower the parent logo. It’s pretty exciting to have this major step completed!